Friends of Shelton: Heath Wilson and
Ms. Marcia Hopson

Shelton is an independent men’s clothing company. All clothing is designed and developed by Shelton and made in America. Shelton is only available through this official online store.

Shelton
451 Jersey Ave
Jersey City, NJ 07302
Tel: 551-655-4106
Email: service@sheltonclothing.com

The Shelton Approach to Clothing

What does your clothing say about you? What you wear says a lot about your sensibilities. If you change your style with the latest trends, you could be viewed as personally unsettled or searching for an identity. If you put overtly clever colors or stylish outfits together, you could be viewed as blatantly trying to be different.

At Shelton, we are not advising you to be careful or not embrace what is new, but we would like to make you aware that your credibility is at stake with the clothing you choose. The Shelton approach to clothing is about expressing your style and unique sensibilities, but within the limits of what we know to be the best standards for an American man. Our job at Shelton is to develop a proprietary style; a look and fit different from any other brand.  We can create this style, that is uniquley recongized; by the fabrics we select, by the way we design a collar to lay around the neck, or by the proportions we create.  We do not have to over design or build quirkly details into our garments to garner attention. No matter how subtle, you can take what is unique to Shelton and make it your own.

Made in America

In 2005, we moved production from China to the United States to better control production. Each category is produced in a different small factory; shirts are made in Ohio, trousers in Brooklyn, denim in Los Angeles, T-Shirts in New Jersey and Vests in Manhattan. We use fabrics from American mills whenever possible; denim and T-Shirt fabric from North Carolina, shirt and trouser fabrics come from Italy, and vest fabrics come from both Europe and the United States. To produce our clothing in the United States means two to three times the cost of China. However; we produce a more consistent garment, we build relationships with other American companies and the close proximity to our suppliers allows us to better serve our customers. We are proud that our clothing is made in America.

Our Mission Statement

To provide you with a life long resource in which you are proud to be affiliated.

The following principles help guide our decisions:
1. Develop products that will become the customers favorite or most used.
2. Build strong customer relationships based in respect and humility.
3. View suppliers as partners; be responsible and respectful with supplier relationships.
4. Make world-class quality affordable.
5. Create a culture of excellence in creative design, emphasizing authenticity.

Here is a look at how Shelton was created:

I founded Shelton in 2001, two years after I moved to New York City. I had moved here to learn about the clothing industry. I took a job with a women’s clothing company. I enrolled in night classes at Parson’s School of Design. And in 2002, I knew enough to release my first product; a simple, white, long sleeve crew.

I wanted Shelton to sell directly to the man that would wear the product, I did not want to wholesale. I built a booth to display and sell the product - and set it up on the streets of NYC (Houston/Thompson). I set up in the same location every weekend from April to November for four years. The streets were never wildly successful for Shelton, but it enabled me to build a small following of customers that still support the company. If you were one of the people who took a risk and bought from me in NYC, thank you.

Shelton is still very small and very independent, and I am proud of how far the company has come. What started as one t-shirt made in China is now five categories all made in America. I am building this company patiently and persistently, focusing on offering you the best product at the best price and service available. I hope you have enjoyed visiting us online and I hope you will give us the opportunity to serve you.

Sincerely,



Todd Shelton

Only Sold at Shelton

You can only purchase Shelton through Shelton. We do not wholesale to retail stores. As consumers, we have always preferred to buy products from the people that actually create the product. We choose to sell our clothing directly to the wearer, instead of to retail stores because it allows us to connect with the customer and keep our prices accessible. We understand that there are some initial uncertainties to buying clothing online, but we guarantee everything we make and we will do everything possible to make sure you are completely satisfied with the end result. Once you establish a relationship with Shelton, we believe it will be one of your most prized customer/company relationships.

Pricing Philosophy: The Economics of a Shelton Purchase

Shelton is the best deal we know for high-end product. Our margins are the lowest in the industry. And since we sell direct to the customer, our markups are cut in half. We want high-end product to be accessible to any man, one of our five mission statements is “Make world-class quality affordable."

We design and develop a high-end product and intentionally price it in the middle of the market. The same fabrics and construction are in the finest men’s stores on Madison Ave at double the price. For example: the European fabric and American construction costs alone may cost Shelton over $50.00 for a shirt, with low operating expenses we are able to price that shirt at $99.00. In comparison, Acme Designer (fictional) makes a similar costing shirt and sells it to a retailer for $99.00. The retailer has to make money and prices it at $198.00. The difference is markup.